Based in Santa Monica, this small music studio patented a color-coded tablature system for students who didn't want to learn traditional sheet music. But only a few locals knew their commitment to this amazing fast track to playing the piano. To expand on hyperlocal advertising and marketing efforts, Music Lyceum needed to launch its first-ever brand awareness campaign with the goal to increase web traffic, new students, and gain followers via social channels.
Branding & Web
The new brand identity focused on the metaphor of "unlocking once locked doors." The stairs visually simulated piano keys which lead to an infinite musical experience.
The goal of the website was to build a simple one-page site to allow users to obtain interest quickly. The site was built in WordPress using Revolution Slider for a beautiful, color-changing, mobile-friendly design experience.