10% increase in renewals year over year. Each year, NFL Season Ticket renewals are integral to a team’s financial success. The earlier ticket holders renew, the better the financial outlook is for the team. Teams look for new ways to build excitement and engage fans during the renewal period to encourage fans to renew as quickly as possible. Now was the time more than ever to create messaging to drive urgency and encourage renewal during the first push of the Season Ticket renewal period.
Web & Environmental
Giant digital boards and stadium pool parties? It's true. All your NFL fantasies have come true. We created hype all over town with social media, billboards, radio spots, commercials and more.
By using digital out-of-home, we were able to create a countdown. This creative was translated into other media, such as paid social, emails, and banner ads.