NFL Saints Sponsorship
What do NOLA residents love more than food? Saints football, of course. Winn-Dixie capitalized on a marriage-made-on-Bourbon-Street by sponsoring the Big Easy’s favorite team. Creative that is heavy on the local flavor (and flavors!) gave this supermarket the street cred they needed to serve a city of mega-foodies.
We're no chefs over here, but we were able to create the idea of being ingrained in the NOLA culture. By using local ingredients, we crafted the shape of the New Orleans Saints logo to reflect authentic NOLA classics every football party needs.