Southeastern Guide Dogs
Non-profits face marketing challenges, too. Their program was recognized nationally, but unknown locally. They needed integrated advertising to break through the clutter of hundreds of other local non-profits vying for donors. "A Dog I'm Not" campaign featured the evolution of a guide dog—from puppy to “hero.” Fully-integrated “Hero” marketing blanketed the Tampa Bay area for nine months in print, broadcast, outdoor, public relations, and social media.